A Guide to Buying Jewellery Online
June 12, 2012
"This was the first time that I have ordered jewellery online". Online shopping for luxury goods continues to grow in the UK as customers embrace choice and convenience, but this comment from one of our recent happy customers is perhaps a good reminder of just how personal choosing a piece of jewellery can be.
We are always thinking about how we can improve the experience of buying pearls online at Winterson. Over the next months, we will be introducing a number of exciting changes to our website including high definition video of our favourite pieces of pearl jewellery. We love the way that these images show off the subtle beauty of the different types of pearls.
Here is a short guide to some of the other key questions that you may wish to consider before buying jewellery online.
WILL I RECEIVE WHAT I ORDER?
Whilst beautiful photography can help showcase a piece of jewellery, a good description is also worth seeking out. Pearls, in particular, are an organic gem formed in a mollusc and their quality can vary considerably. We believe strongly in disclosing the quality grading of all our pearl jewellery, including a pearl's size, its lustre and whether it has been treated for colour. If you have a question regarding our pearls, please do contact us and we would be delighted to help.
IS A WEBSITE SAFE TO USE?
Shopping online is generally safe and many online sellers today, including Winterson, do not store their customer's credit card details. Instead most online retailers use a secure online payment service to process the transaction. Always check to see if:
- the website uses an organisation such as Sagepay to process their card transactions
- that the address at the top of your browser window shows a padlock or has changed from http:// to https:// to indicate that a secure, encrypted connection has been established during checkout
If you are still unsure, your retailer may be listed as a genuine retailer at Brand-i, a directory established in partnership with UK Trading Standards.
CAN I RETURN THE JEWELLERY?
We understand that sometimes the jewellery may not be suitable or, if given as a gift, may wish to be exchanged. By law in the UK, shoppers buying goods online have 7 days from taking delivery to return the goods to the seller. This includes earrings. At Winterson, we offer our customers 14 days from the date of delivery to return your jewellery to us for any reason, excluding any items of a bespoke nature. This is a free service for our customers in the UK.
WHAT DO OTHERS THINK?
Finding out what others think of an online retailer is a sensible question to ask, but not every review site online is able to guarantee that the reviews displayed there are from genuine customers. Every customer at Winterson receives a follow-up email from Feefo, an independent organisation that allows our customers an opportunity to let us know how we are doing. These independent reviews can be found here. If you purchase jewellery online from us and receive one of these emails, please do give us your feedback on our pearl jewellery and our customer service.
To help with any other decisions or general questions that you may have regarding jewellery online, we recently introduced a Frequently Asked Questions page to the website. If you also missed our earlier Journal article on the ten questions to ask when buying pearl jewellery, then you can find it here.